The Challenge

The main challenge was driving the pricing to the highest achievable level that was acceptable to ownership while also balancing ownership's timeline for closing as well as the buyer community's timeline for closing. Ownership had done a lot of background work after originally purchasing the site, as they took the site through the township approval process (approximately 1 year time frame) in order to maximize their pricing when they wanted to sell the parcels. The marketing of the site was done in conjunction with ownership obtaining final approvals/entitlements from the township in order to construct a 300,700 SF modern warehouse/distribution facility, meaning that certain milestones still had to be achieved while the site was being marketed so that the Capital Markets team could push the buyer's pricing to the upper echelon of what was achievable based on other recent sales in the market.

Our Approach

Lee & Associates of Eastern Pennsylvania's Capital Markets team was tasked by Foxdale Properties with selling a land site consisting of two (2) parcels that they owned in Florence Township, NJ. Ownership took the land through the entitlement/approval process with the township prior to selling, where they received final & unappealable approvals for the construction of a 300,700 SF, Class A industrial warehouse facility.

The team's approach consisted of contacting every major industrial developer on the East Coast in order to effectively market the opportunity. Interest in the opportunity was extremely strong, as the site's premier infill location combined with its last mile delivery capabilities and immediate development potential in a rapidly growing submarket attracted a top group of bidders that included various public REIT's and private equity developers.